Kathy Weimar
220 East 57th Street, #11B, New York, NY 10022
phone: 212.829.0065 cell: 646.321.2931
kahunter@rcn.com

Summary:
Copywriter with 15+ years experience developing print campaigns, direct mail, interactive ads,
web content and product naming.

CLIENTS/AGENCIES:
(partial list)
Heartbeat Digital, Edelman Interactive, Grey Interactive, Tribal DDB,
Organic, Sharpe Partners, Zentropy/McCann/Erickson, FCB Interactive, Revlon, TIAA-CREF,
Raw Interactive, 141 Worldwide/Ogilvy, Justamere Ad Agency

Beauty/Cosmetics


Revlon Develop national display themes, new product/shade names, product packaging
and custom retail programs
Maybelline New York (maybelline.com) Created site sections introducing new products,
interactive tools, online ad units for sweepstakes and product promotions.
CoverGirl Cosmetics (covergirl.com) Created new site sections and promotional opt-in emails
Neutrogena Online ad campaign for Oil-Free Acne Wash & Rapid Clear Spot Gel
More Magazine Advertorials for La Mer Skin Crème and More's Model Search/Maybelline

Pharmaceutical


Forest Pharmaceutical – Flash tutorial for LexaproSpeaker.com
Becton-Dickinson Pharmaceuticals (bddiabetes.com) 60+ pages of diabetes site content
Berlex Pharmaceuticals (Betaseron.com) Multiple Sclerosis drug, Betaseron, 100+ pages site content

Financial


Harris Direct – Online ad units promoting individual retirement accounts
Progressive Insurance – Online ad units for direct car insurance online quotes
TIAA-CREF Intranet: Developed site sections for Brand.net, Brand Management internal site
GE Financial Online ad campaigns for launch of GE's first ecommerce site gefn.com
MetLife Online ad campaign and Flash landing pages for IRAs, Term Life, Disability
Ford Motor Credit Company (fordcredit.com) 50+ pages of content for Red Carpet Leasing program

Retail


Circuit City Online ad campaigns promoting electronics for back-to-school and holiday season
Target Stores Online ad campaign for retail site re-launch - Won One Show Interactive Award
CDNow.com Online ad campaigns, sweepstakes, and promotional emails for music retailer
Nautica.com Concept and copy development for fashion site redesign
Compaq Computers Banner ad/emails for Compaq Factory Outlet and Compaq @ Home
Barnes and Noble College Bookstores Print ad campaign and companion brochure

Package Goods


M&M Mars Web site content: MMs.com store & MarsBrightIdeas.com
Knorr Foods (knorr.com) Web content for new site re-design
Dannon Microsite content for Danimal drinkable yogurt snack
Slim-Fast –Campaign for in-store point of sale displays and store environment
KOOL Cigarettes – National print ads, web development and product naming for tobacco company
du MAURIER Cigarettes – Canadian tobacco company - print ads, direct mail, and product naming
Faber-Castell (Uni-ball Pen) Print ads and retail brochures
Daikin AC – Full web content for world’s largest industrial/residential air-conditioning company


Education:
School of Visual Arts, New York, NY Advertising Copywriting Courses
Montclair State University, Upper Montclair, NJ Business Administration/Marketing